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Creative Showcase

THE PROJECT IN NUMBERS: SOCIAL MEDIA MANAGEMENT SAW 29,620 LIKES OVER 15 MONTHS ON INSTAGRAM. THAT'S 653 COMMENTS, 1000s of IG STORY VIEWS, SHARES AND TONNES OF USER-GENERATED CONTENT, POLLS, LIVE STREAMS, BTS, COMPETITIONS, LOADS OF CUTE ANIMAL GIFS AND CONTINUOUS RETAINED ENGAGEMENT FROM THE WONDERFUL COMMUNITY.

THE EVENT ITSELF|OVER 6K LUSHIES FROM ALL OVER THE GLOBE|MILLIONS OF IMPRESSIONS| ONE WHOLE HEAP OF COMMUNITY ENGAGEMENT|AND A F*CK TONNE OF GLITTER| ALEXA PLAY GOD IS A WOMAN...|

LUSH CREATIVE SHOWCASE

EXPERIENTIAL IMMERSIVE EVENT.

MANCHESTER CONVENTION CENTRE. 

23-24th SEPTEMBER.

The brief

  • -To help the launch of The Lush Creative showcase.

  • Highlight Christmas product previews.

  • Social media content strategy, live streaming coverage and management

  • Video content design, interviewing, presenting and editing

  • Event PR

  • Ongoing social media management for the Hull branch.

The solution

After engaging in ticket sales and hyping the build-up to the event at the Manchester Convention centre, a strategy meeting ascertained that a multi-channel social media approach would be the way forward​ - with a huge focus on video first, mobile-first content which lead with Instagram. To add to the wow factor we would both live stream the event, constantly update

IG Stories with BTS from the event, and capture video, product explainer videos and interviews from the showcase which would focus more on post-production value to tell the 360 stories of the event. The highlight was to capture the world's biggest bath bomb, an ode to Ariana Grande, named The Goddess bath bomb. Trust us, the Lushies in attendance went mad for it. Over 100 pieces of content went live during the event from us, with more in the aftermath which is really indicative of how hard we work, how on-brand we are and how much content we can get out for clients, which is crucial when you are doing product launches and event coverage. 

About Lush

LUSH Fresh Handmade Cosmetics, as you know and love today, was first started in 1995 in Poole, England before making their way down under in 1997. LUSH was founded by Liz Weir, Mark Constantine, Mo Constantine, Rowena Bird and Helen Ambrosen. Each brings their own unique and incredible talents to the business.

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For more than 20 years, LUSH has been creating fresh handmade cosmetics for customers all over the world. However, it wasn’t always this way. In fact, humble beginnings brought us to where we are today.

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Lush products are 100% vegetarian, 85% vegan, against animal testing and completely handmade.

 

There are 900 stores worldwide in 49 countries.
 

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Results

Over 100 pieces of content created at the event creating a massive buzz.

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6000+ attendees over the 2 day event.

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Stunning product walkthroughs, interviews and BTS of the event, enable a massive amount of brand awareness.

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Post-production incorporated Lush's brand identity design and was accessible to all audiences.

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The best content captured at the event, hands down.

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Super successful showcase - the first time the event has been held up North and outside of the capital. 

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The event was attended by many global influencers including Evelina Forsell, Majid Majid and Favianna Rodriquez.

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